Copywriters

How to Write Great Copy: Learn the Unwritten Rules of Copywriting

Advertising and Satirical Culture in the Romantic Period

. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to advertising, while copywriters borrowed from the wider literary culture,

Dictionary of Marketing Terms

. Titles in this series were compiled and written by recognized authorities in their fields.More than 4,000 marketing-related terms and definitions cover a wide array of topics. About the Series:Pocket-size books each list and define several thousand specialized terms alphabetically. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Heres a fact-filled reference guide for small business owners, internet marketers, advertising artists

The Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of Americas Top Copywriters

In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into